The 8 best free keyword research tools in 2024

The 8 best free keyword research tools in 2024

Throughout the years of working with multiple clients on SEO content optimization, I’ve tested hundreds of keyword research tools, searching for the best free options that provide both beginner-focused simplicity and advanced features. 

These valuable marketing tools streamline and simplify recurring tasks, enhancing workflow and maximising ROI. Among the 70 tools considered, I’ve identified a few greats tailored for specific use cases, aiding in keyword discovery much like finding hidden treasures in a bank account.

 Whether for eBook publishing or streamlining clients’ SEO strategies, these tools help remove cumbersome processes, allowing you to focus on the core goal: to rank higher on search engines.

 Doing keyword research right gives you access to a data bank crucial for creating engaging content without feeling like you’re giving away your firstborn child.

 It’s essential to choose tools that fit into your marketing processes seamlessly, proving that the best things in the digital world can indeed come without a hefty price tag or complicated access restrictions.

The  best free keyword research tools

In the marketing world, where keyword research tools are plentiful but often costly, finding a free option that doesn’t feel like you’re sacrificing your bank account or your firstborn child is important.

 After testing over 70 tools, I’ve identified ones that are not only valuable for SEO content optimization but also simplify and streamline the workflow, making them best for keyword selection and ranking—a true asset for those working with multiple clients or just starting.

 These tools, from beginner-focused to advanced, enhance ROI without bogging you down with recurring tasks or complex processes, akin to removing warm clothes from a dryer: efficient and satisfying.

What makes the best keyword research tool?

What makes the best keyword research tool?

In my quest to discover the most efficient and insightful keyword research tools that wouldn’t require a hefty subscription or free version compromises, I spent dozens of hours scouring through Zapier blog articles, analysing links, and seeking authentic evaluations. 

I delved into every category and review process, meticulously testing and compiling a rundown on tools that could help with more than just keyword selection but also provide data sources and suggestions that are error-free and unbiased. 

By reviewing sites and apps that integrate native data from comprehensive SEO analysis platforms, I ensured I wasn’t just swayed by popularity, but by functionality. 

My criteria were strict; the tool had to offer straightforward search capabilities, detailed keyword optimization guidance, and substantial functionality even in its free plan, without pushing for constant upgrades after a trial.

 An eye for tools that embrace daily and monthly allowance of searches while providing features for competitive gap analysis and content optimization was key.

 This approach wasn’t only about finding tools with non-search engine websites like social media and forums data, but also those that genuinely help in understanding search intent, connecting with related keywords, and measuring metrics that matter—all fitting seamlessly into a business owner or busy marketer’s workflow with the efficiency of folding clothes fresh from the dryer.

The best free keyword research tool overall

Moz pros

In my exploration, tools like Moz transform the keyword research process, presenting data in a way that’s as satisfying as removing fresh clothes from the dryer, making complex SEO tasks easy and approachable. 

Their unique priority score system acts as a personalized guide, ensuring you’re not just chasing high-volume keywords but finding those with the right intent for your audience, streamlining your workflow, and fitting into your strategy as neatly as folded laundry.

Moz cons

In the realm of SEO, professional search marketers often find themselves chasing after the elusive top spot in SERPs, analyzing the current results and SERP position history to understand the competitive landscape. 

With Moz’s full-featured suite of tools like the Keyword Explorer tool and Competitive Research tool, they can gain insights into a total number of competing results, user experience, and key metrics like monthly volume, organic clickthrough rate, and Priority score.

 Moz’s Keyword Gap feature bridges the gap between keyword suggestions and actual queries used by competitors, simplifying the analysis process and providing robust tools even in the Moz Pro plans.

 Cutting through the noise and focusing on the essentials is crucial to avoid being overwhelmed by Less data and ensuring a streamlined overwhelming user experience in the ever-evolving digital landscape.

 Ahrefs Keywords Explorer

When navigating the dynamic realm of digital marketing, Moz, a comprehensive SEO platform, emerges as a beacon for professional search marketers seeking to elevate their strategies.

 With its full-featured tools like the Keyword Explorer tool for in-depth keyword research, SERP position history, and organic clickthrough rate analysis, Moz empowers users to outshine competitors and seize a Priority score in the crowded online landscape.

 By leveraging the Keyword Gap feature and Competitive Research tool to uncover valuable keyword suggestions and competitor insights, businesses can avoid chasing after ineffective strategies and focus on the bottom-line metrics that truly matter.

 Even in the face of less data, Moz’s robust tools, available even in the Free plan, serve as a guiding light, ensuring a simplified yet insightful approach to monthly volume tracking, user experience, and industry analysis.

 Amidst the overwhelming user experience of data overload, Moz Pro plans stand as a beacon of clarity, offering a streamlined path to success in the ever-evolving business environment.

 Free Keyword Tool by Backlink

Navigating the world of SEO can be challenging, but tools like Moz’s Keyword Explorer and Backlinko’s Free Keyword Tool offer invaluable insights for strategic keyword research.

 By leveraging these tools to identify low-competition keywords and optimise your blog content, you can enhance your website’s search visibility and attract more organic traffic effectively.

Keyword Tool

Navigating the intricacies of COVID-19 travel restrictions can be daunting, but with Tripadvisor’s vaccine passport feature, travellers can now experience a smoother journey when planning their next vacation.

 By integrating vaccine verification, local guidelines, and health safety measures into their platform, TripAdvisor ensures that tourists can make informed decisions while exploring new destinations. Much like Airbnb revolutionised the hospitality industry with its user-friendly interface, Tripadvisor’s commitment to safety and transparency sets a new standard for travel platforms. With Google Maps offering real-time COVID-19 updates and route optimization, travellers can confidently navigate restricted areas and make the most of their adventures, supported by innovative technological solutions for a seamless and secure travel experience.


As a professional search marketer, it’s crucial to leverage cutting-edge tools like Moz’s Keyword Explorer tool for in-depth keyword research and organic clickthrough rate analysis.

 By understanding SERP position history and honing in on valuable keyword suggestions through the Competitive Research tool, you can outshine competitors and secure a Priority score in the crowded online landscape.

 With robust tools at your disposal, even on Moz’s Free plan, you can simplify monthly volume tracking and gain competitor insights to redefine your SEO strategy and drive impactful results in the ever-evolving business environment.

 Google Ads Keyword Planner

As I delve into the intricacies of creating an effective keyword plan for my upcoming search campaign, I turn to the trusty Google Ads Keyword Planner tool.

 This versatile resource allows me to embark on a three-step process that involves understanding the metrics provided, discovering new keywords, and assessing the forecast for my campaign.

 By exploring search volume, average costs, and related suggestions within various categories, I can strategically identify the most impactful keywords to enhance my campaign’s performance. Leveraging the power of Google’s trend sophisticated keyword tools, I gain valuable insights that shape my campaign, ensuring its success in the competitive digital landscape.

 WordStream Keyword Tool

When it comes to ensuring the success of your search campaign, the WordStream Keyword Tool stands out as an invaluable resource.

 Creating a robust keyword plan can be a daunting task, but WordStream simplifies this into a three-step process that elevates your understanding of search volume and forecasted metrics.

 Through this tool, discovering new keywords becomes an effortless endeavor, allowing you to explore various categories and uncover related suggestions for an effective strategy.

 With the integration of Google’s Keyword Planner, you can analyze average costs and fine-tune your campaign for optimal results. My personal experience with WordStream has showcased how this tool streamlines the keyword research process, making it a cornerstone in developing a successful search campaign.


The article highlights the significance of utilising free keyword research tools in 2024 to enhance SEO strategies effectively. Through meticulous testing and analysis, the author identifies eight top-tier tools, ranging from Moz’s comprehensive suite to Backlinko’s specialised insights, catering to the needs of marketers and businesses alike.

 These tools not only streamline the keyword research process but also offer invaluable features such as competitive analysis, search trend identification, and campaign planning, ensuring optimal results in the competitive digital landscape.

 By leveraging these tools, marketers can make informed decisions, refine their content strategies, and ultimately improve their search visibility, demonstrating the pivotal role of keyword research in achieving online success.


Which free tool is best for keyword research?

Free keyword research tools

  • Keyword Surfer.
  • AnswerThePublic.
  • Keyword Sheeter.
  • Keywords.
  • QuestionDB.
  • Ahrefs Keyword Generator.
  • SEMrush Keyword Magic Tool.
  • Ubersuggest.

Which keyword research tool is most accurate?

The Best Tools For Keyword Research

  • Semrush.
  • Ahrefs Keywords Explorer.
  • Google Keyword Planner.
  • Serpstat.
  • Moz Keyword Explorer.
  • Google Trends.
  • AnswerThePublic.

Can I use AHref for free?

Free for website owners. Ready to go pro? Get access to everything Ahrefs has to offer and become an SEO pro.

Is SEMrush Keyword Tool free?

Price: The Keyword Overview tool comes with Semrush’s SEO toolkit. You can sign up for free and analyse 10 keywords per day. If you want to analyse more keywords, subscribe to the Pro plan for $108.33 per month billed annually, or $129.95 per month billed monthly.

Leave a Comment

Open chat
How we can help You?