Marketing techniques in 2024

Marketing techniques in 2024

In the dynamic landscape 2024, businesses must embrace innovation and adapt to shifting consumer preferences to thrive. By prioritising interactive engagement and personalised messaging, marketers can forge deeper connections with their audience. 

Companies must remain agile and responsive to emerging trends, maximising opportunities for growth and success in the ever-evolving marketing landscape.

Marketing Trends That Will Dominate In 2024

Marketing Trends That Will Dominate In 2024

In navigating the changing consumer behaviours and regulatory changes shaping the market landscape, actionable strategies stand as the cornerstone for business growth. As a chief growth officer, leveraging technological advancements and understanding emerging trends are pivotal.

 Embracing an ed-tech platform can facilitate the acquisition of insights into consumer preferences, enabling the formulation of competitive approaches. Focusing on brand value amidst the flux of marketing trends defines resilience in business development efforts, ensuring relevance in the year ahead.

 Experiment with short-form video

Experimenting with short-form videos has become an essential strategy in modern marketing. Whether it’s creating engaging content for platforms like TikTok, Instagram, or Snapchat, businesses are constantly seeking ways to leverage the immense reach and engagement potential of this format.

 By investing in resources and guidance, brands can navigate the challenges of producing effective short-form content and capitalise on its ability to boost brand awareness and drive ROI.

 As someone who has witnessed the rapid rise of short-form video, I’ve seen firsthand the impact it can have on capturing audience attention and sparking meaningful interactions. With the right approach and willingness to experiment, businesses can stay ahead of the curve and maximise their marketing efforts in 2024.

 Explore the potential of messaging

In 2024, messaging has evolved into a cornerstone of marketing strategy, serving as a direct line of communication between brands and consumers. With the shift towards private sharing and DM groups on social platforms, marketers have found new avenues to engage with their audience more personally.

 By leveraging messaging, brands can deliver exclusive offers and updates directly to interested users, bypassing the noise of public platforms. However, it’s crucial to approach messaging with respect and consideration for the individual preferences of each user. 

Hyper-segmentation and careful messaging cadence are essential to maintaining engagement without overwhelming the audience. Through personalised digital interactions, brands can build meaningful connections and foster loyalty, transcending traditional promotional options.

 Consider alternative platforms

In navigating the ever-changing landscape of marketing techniques in 2024, it’s imperative to consider alternative platforms beyond the traditional giants.

 With declining opportunities and increased competition on mainstream social media, exploring smaller, niche platforms such as Reddit, Pinterest, and Snapchat allows brands to connect with their audience in new and meaningful ways. 

These platforms, especially popular among youngsters, offer a critical avenue for brands to establish a presence, with features like LinkedIn’s Threads providing additional ad options for active users. 

By experimenting with and refining their approach on these platforms, brands can maximise their organic brand awareness and engagement, ultimately driving results and staying ahead in the dynamic marketing landscape of 2024.


In 2024, hyper-personalization has revolutionised marketing techniques, empowering businesses like Sarah’s online clothing store to deliver unparalleled customer experiences. 

Through the utilisation of AI and machine learning, Sarah’s website curates personalised recommendations based on customers’ past purchases, browsing behaviours, and engagement patterns.

 This level of customization extends beyond product recommendations to include tailored offers and complementary accessories, all designed to meet each customer’s unique preferences.

 However, amidst these advancements, businesses must prioritise transparency and obtain explicit consent when handling customer data, ensuring trust and accountability in their marketing efforts.

Influencer Marketing​ ​

Modern consumers, endorsements, relationships, influencers, growth, micro-influencers, individuals, followings, audiences, authenticity, authenticity, audiences, followings, individuals, micro-influencers, growth, influencers, relationships, endorsements, consumers

Video Marketing

Short-form videos, live streaming, interactive content, companies, trends, competitive edge, brand messages, marketing strategy, tutorials, Q&A sessions, learners, and results. 

Video content, digital marketing, advertising, engagement, audience, viewers, branding, promotion, communication, strategy, tactics, techniques, platforms, social media, audience interaction, user engagement, audience retention, and online presence.

 Content creation, storytelling, visual communication, multimedia, online marketing, content distribution, audience targeting, audience segmentation, marketing campaign, brand awareness, brand identity, content strategy, content marketing, consumer behaviour, market analysis, trend analysis, and audience feedback.

 Natural language processing, sentiment analysis, text classification, text summarization, language understanding, information retrieval, machine learning, deep learning, neural networks, data mining, information extraction, text processing, language generation, and text generation. 

 Social Media Trends

Amidst the ever-changing landscape of social media in 2024, marketers must stay agile and innovative to capture and retain audience attention. 

The rise of newer platforms alongside the enduring popularity of established ones signals a shift in consumer behaviour, emphasising the importance of organic engagement over mere follower count.

 As the digital realm continues to evolve, success lies in cultivating meaningful connections and fostering genuine interactions with the audience.

AI Marketing Automation

In my experience, integrating AI marketing automation has proven to be a game-changer for our campaigns. By harnessing the power of predictive analytics and personalised interactions, we’ve seen a significant increase in engagement and conversion rates. 

This collaborative approach allows us to streamline processes while still maintaining a human touch in our marketing efforts. As we continue to evolve our strategies in 2024, AI remains a driving force in revolutionising the way we connect with our audience.

 SEO Trends

In the ever-evolving landscape of SEO trends in 2024, the focus is on understanding user intent and delivering relevant and comprehensive information. 

With the increasing influence of AI and machine learning, search engines like Google are prioritising factors such as Expertise, Authoritativeness, and Trustworthiness (E-A-T) in determining ranking factors. 

While AI snapshots of websites provide valuable insights, human content marketers play a crucial role in crafting engaging content that resonates with users.

 From conversational modes to optimising page speed and enhancing user experience, marketers must align their strategies with Search Quality Evaluator Guidelines to drive traffic and conversions in this digital era.

 PPC Trends

In 2024, PPC trends will be shaped by AI advancements, empowering marketers to optimise paid advertising campaigns for their core audience.

 With Google advertising spending reaching $76.7 billion in Q3 2023, businesses are embracing personalised strategies to drive revenue growth while maintaining control over their budget. As AI continues to drive developments, companies must adapt to stay competitive and capitalise on hyper-targeted approaches for maximum ROI.

 Digital Marketing Strategy Trends

In 2024, as businesses embark on their digital marketing journey, it’s imperative to have a clearly defined AI strategy in place.

 Reflecting on the new year, teams must review past strategies to figure out what worked and what didn’t, enabling them to concentrate their efforts on achieving important business goals.

 With cohesive strategy and well-understood priorities, organisations can leverage Mesh-AI research to guide their growth while building brand awareness in an ever-evolving landscape.

 Digital Marketing Career Trends

In the dynamic realm of digital marketing in 2024, businesses are undergoing rapid digital transformation to enhance customer experience and improve visibility across various digital platforms.

 However, this surge in digital adoption has led to a shortage of skilled digital marketing workers, leaving CMOs struggling to drive growth effectively. Research indicates that companies are actively seeking talent to navigate these changes and capitalise on emerging opportunities.

 As someone deeply involved in the industry, I understand the importance of staying updated with the latest trends to advance people’s careers and contribute to the overall success of digital marketing initiatives.


In conclusion, the marketing landscape of 2024 is characterised by rapid evolution, driven by technological advancements and shifting consumer behaviours. Marketers are embracing innovative techniques such as short-form video, hyper-personalization, and messaging to forge deeper connections with their audience. 

The emphasis on authenticity and genuine interactions, coupled with the exploration of alternative platforms, underscores the importance of agility and adaptability in staying ahead of the curve. Furthermore, the integration of AI and automation is revolutionising marketing strategies, enabling personalised experiences while maintaining human touchpoints.

 As businesses navigate these trends and challenges, the key to success lies in a comprehensive understanding of consumer preferences, transparent data practices, and a commitment to delivering valuable, engaging content across various digital channels.


What is the future of marketing in 2024?

Fast forward to 2024, and 88% of marketers plan on investing the same amount or more into leveraging AI this year, and 15% plan to leverage it for the first time. AI is especially popular among marketers for its ability to streamline processes and allow marketers time to pursue other tasks or projects.


How to market my business in 2024?

Here are ten actionable tips for small business marketing in 2024.

  • Engage with Social Media Marketing. 
  • Get Competitive with SEO. 
  • Invest in PPC Advertising. 
  • Leverage Content Marketing. 
  • Launch an Email Marketing Campaign. 
  • Get Comfortable with Video Marketing. 
  • Develop Influencer Partnerships. 
  • Focus On Your Customer Experience.

What are the audience trends in 2024?

In 2024, we’re going to witness the collision of multiple long-watched industry trends, particularly when it comes to the move to a cookieless ecosystem, new industry applications of artificial intelligence (AI), the transition to a privacy-first reality, and a significant up-levelling in B2B data capabilities.


How to grow an audience in 2024?

To build an audience in 2024, consider these strategies:

  • Content Consistency: Regularly create and share valuable content on platforms your target audience frequents.
  • Social Media Engagement
  • Video Content
  • Live Streaming 
  • Email Marketing
  • Collaborations
  • SEO Optimization 
  • Community Building


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