7 Ways of Online Earning in Pakistan

Online earning has become increasingly popular with the rise of the internet and digital technology. It is possible for anyone to earn money online regardless of their location, family background, or even a four-year college degree. All you need is a decent internet connection and a computer and you are good to go. With rising dollar prices, the living standard of the common man is falling in Pakistan and this increases the demand for online earnings. This article explores 7 ways to make money online in Pakistan in 2023 and provides tips and tricks for getting started and achieving self-employment.

1- Online Earning With Freelancing

In Pakistan, freelancing is the most prevalent method of earning money online. The Government of Pakistan has implemented various programs, such as, which have trained over 2 million individuals in the country. As a result, there has been a clear increase in IT and IT-enabled exports in the fiscal year 21-22, with Pakistani freelancers contributing $398 million to exports. This upward trend is expected to continue, potentially leading to a further rise in financial exports in the current year.

Moreover, with the advent of gig economy platforms like Fiverr, Upwork, Freelancer, and WorkChest, it is now more convenient than ever to connect with clients from all around the world and offer your expertise and services. Whether you’re a voice-over artist, web developer, project manager, graphic designer, or digital marketing specialist, there are plenty of opportunities for you to use your skillset and earn money as a service provider.

Steps to get started as a freelancer:

1.Selecting Niche:

In order to provide their services to clients, freelancers must select a particular skill or area of expertise. Among the most popular niches and skill sets for freelancers are mobile app development, website development, graphic design, video editing, and digital marketing.

2.Create Portfolios:

It’s important for freelancers to choose the right samples to include in their portfolio. They should choose projects that showcase their strengths and the type of work they want to attract. For example, if a freelancer wants to attract clients looking for social media marketing, they should include examples of social media campaigns they have created in the past.

It’s also important to keep the portfolio up to date. As freelancers complete new projects, they should add them to their portfolio to show their most recent work. This will help to demonstrate their continued growth and development as a freelancer.

In addition to a portfolio, freelancers can also use client testimonials to attract new clients. These testimonials can be included on their website, social media profiles, or marketplace profiles. Positive reviews and feedback from previous clients can be very effective in convincing potential clients to hire the freelancer.

Overall, a strong portfolio and positive testimonials can help freelancers stand out in a competitive marketplace and attract new clients.

3. Signing up on Freelance Marketplaces:

You can utilize freelancing platforms like Upwork, Fiverr, and Freelancer to establish connections with prospective clients and secure freelance jobs. The initial course of action involves setting up an account on the website and furnishing it with details regarding the services you offer, hourly rates, and work availability. The subsequent step is to showcase your portfolio and testimonial video featuring contented clients.

4. Network/Promote yourself:

Networking with fellow freelancers and attending seminars and events are crucial for expanding one’s client base. Moreover, promoting oneself through personalized T-shirts, business cards containing contact information, and giveaways of one’s personal brand to others can also be effective marketing strategies.

5.Customer is KING:

Securing a project is just the beginning; the key to successful sales is ensuring the satisfaction of your clients. As a freelancer, it is crucial to maintain regular communication with your clients, go above and beyond to meet the agreed deadlines, and uphold a professional demeanor. A pleased client not only returns with more work but also recommends you to potential clients in the future.

2- Online Earning With Blogging

In Pakistan, one can earn money by starting a blog, which is a well-liked medium for expressing opinions in writing. Here are the steps you can follow to begin your journey of earning through blogging.

1.Selecting a niche:

To begin a prosperous blog, the initial phase is to select a topic or niche that arouses your interest. It is recommended to focus on a micro niche instead of a macro niche. By thoroughly covering a micro niche, you are more likely to rank among the top 10 search results on Google for business-related keywords.

2.Set up a blog:

Creating a blog on a costless platform like WordPress is possible.


To improve your search engine ranking, you must choose relevant keywords to create content around. These keywords should have moderate search volume and low competition. Several tools like AHREF, SEMRUSH, and Uber Suggest can assist in identifying the most suitable keywords for your blog.

4.Create high-quality content:

After setting up your blog, focus on producing top-notch content covering various aspects of your micro niche. Your aim should be to furnish your readers with comprehensive and current information to boost their interest in your website. The longer your visitors stay on your site, the better your bounce rate will be, which will prompt search engines to rank you higher for your desired keywords.

5.Build an audience:

To generate income through your blog, it’s crucial to have a following. Achieving readership involves prioritizing SEO tactics and utilizing Google PPC ads, as well as sharing blog posts on social media.

6.Monetize your blog:

A variety of techniques exist for monetizing your blog. The following are a few examples.

Ad revenue: One way to make money from your blog is through ad displays. Utilizing a platform such as Google AdSense allows for the automatic display of ads that are relevant to your content.

Affiliate marketing: By featuring products and services relevant to your niche on your blog posts, you have the opportunity to receive referral commissions.Sponsored posts: One way to generate income within your area of expertise is by creating sponsored content that relates to your niche.

3- Online Earning With YouTube

Being the largest video-sharing platform in the world with 34.4B users and ranked as number 2 globally by Similarweb, YouTube offers various ways to earn money.

1.Ad revenue:

To generate income from your videos, you can enable ads that appear before, during, or after your content. To be eligible for this feature, you must first register for the YouTube Partner Program and satisfy specific conditions, such as obtaining a minimum of 1000 subscribers and achieving 4000 watch hours.

2.Sponsored content:

Generating income through YouTube is achievable by producing sponsored videos for brands. This can be done by giving a shout-out in a video, incorporating their footage, or adding a website link in the description. Such practices can lead to a substantial monetary gain.

3.Merchandise and products:

Generating significant income is possible by marketing your personal merchandise in your videos or via the YouTube Creator Shop.

4.Memberships and Super Chat:

One way to earn money on YouTube is by using the “YouTube Memberships” feature to provide unique content or benefits to subscribers who pay a monthly fee. Additionally, the “Super Chat” feature is available in certain countries, allowing creators to receive payment for messages sent by viewers.

The competition on YouTube is fierce, requiring you to produce top-notch videos that not only address viewers’ inquiries but also capture their interest. You may employ social media or advertise on the YouTube platform to increase your video’s visibility.

4- Online Earning With E-Commerce

Starting your own online store and selling products to customers has become convenient with the emergence of Pakistani eCommerce platforms like Daraz. If you wish to venture into the e-commerce industry in Pakistan, here’s what you can do to get started.

Starting your own online store and selling products to customers has become convenient with the emergence of Pakistani eCommerce platforms like Daraz. If you wish to venture into the e-commerce industry in Pakistan, here’s what you can do to get started.

Choose a product or niche:

Choose a specialised area that aligns with your passion and is also in high demand among the general public. In Pakistan, several sought-after Ecommerce niches are fashion, beauty, electronics, and home goods.

Build an online store:

In order to offer your products for sale on the internet, you must create an e-commerce website or utilise pre-made e-commerce platforms like Shopify or WooCommerce (WordPress). The most frequently utilised payment method for online purchases in Pakistan is Cash on Delivery (COD).

Market your store:

Promoting your store is essential to reaching potential customers and boosting sales. Achieving a high ranking for keywords related to your niche can be done effectively and organically through SEO. In addition, advertising on Google and social media platforms is necessary.

5- Online Earning With Affiliate Marketing

If you want to venture into affiliate marketing in Pakistan, you can promote other companies’ products and services and receive a commission for each sale made through your website or social media channels. It is a lucrative method of earning passive income since you don’t own the product, package it, ship it, or handle insurance and refunds. You only earn a portion of the product’s price when it sells, making it a stress-free approach to monetizing your platform.

Find affiliate programs:

Pakistan offers a variety of affiliate programs that cater to individuals, including those affiliated with major e-commerce firms like Amazon and Daraz.

Create content:

In order to advertise your affiliate products effectively, generating content is crucial. Content creation involves two main components: informative content that enlightens the audience on the advantages of the product, and commercial content that highlights the product features and drives sales.

Drive traffic to your content:

It is widely acknowledged that search engine optimization (SEO) is the most effective means of attracting natural traffic to your website. Alternative methods include paid advertising on various platforms such as Google, YouTube, Twitter, LinkedIn, and Meta-owned entities like Facebook, Instagram, and WhatsApp.

6- Online Earning With Digital Products:

The emergence of online marketplaces like Amazon and ETSY has made it effortless to generate and market digital goods. Among the notable digital offerings are ebooks, Kindle, instructional programs, software, and other similar products.

1- Ebooks

The rise of PDF platforms has contributed to the increasing popularity of eBooks. These digital books are convenient to read on computers and smartphones. For individuals with expertise in a specific subject or a story to share, crafting an eBook is a straightforward process. Moreover, selling it online is hassle-free, utilizing platforms like Gumroad or Kindle Direct Publishing. In Pakistan, you can earn income by marketing your eBooks on any of the 8 websites listed.

2- Software and Apps

If you possess coding skills or have a great concept that meets the demands of the software industry, you have the opportunity to market and sell your software online or develop hybrid mobile applications that can be uploaded on Google Play Store and Apple App Store with the potential for in-app purchases.

However, to generate sales, it is essential to promote your software or mobile app effectively. To achieve this, you can utilize social media, email marketing, and paid advertising.

3- ETSY Store

Etsy, an online marketplace catering to small businesses and individuals, has a massive user base of over 500 million per month. For people residing in Pakistan, it provides a suitable opportunity to sell their handmade items, digital assets, and artwork to earn money online. To get started on Etsy, consider the following information.

Set up an Etsy account: To begin, establish an account on Etsy and finish the registration process for sellers. When your store starts vending, you will need to provide fundamental information such as your name, address, and favored payment method. To gain additional knowledge about withdrawing payments on Etsy, follow this link.

Create your shop: Upon completing the setup process, establishing your ETSY shop or online store becomes effortless. It is possible to personalize your shop’s presentation and upload images.

List your products:To begin building your inventory of merchandise for sale, input the item details, images, and costs. Identify a suitable product classification and include your goods within it.

Promote your shop:The most effective ways to advertise your shop are through email marketing, paid advertisements, and social media promotions.

Manage orders and shipping:As an Etsy seller, it is your responsibility to handle and deliver orders received through the platform.

4- TeeSpring:

To begin designing and selling your own custom apparel, such as t-shirts, hoodies, and mugs, Teespring is a well-known platform that can be utilised.

1.Sign up for a Teespring account: Signing up is free.

2.Choose your products:Choose the items you wish to vend and create your personalized labels. Teespring provides initial layouts for your convenience.

3.Selling Products: Choose the items you wish to offer for sale and create personalised labels. Teespring provides pre-made designs to help you commence the process.

4.Order processing:Upon placing an order, Teespring is responsible for the printing, shipping, and all customer service, while the store owner earns profit for every sale.

7- Online Earning With Tutoring

Through online learning platforms like Udemy and Tutor, you have the opportunity to instruct students from any part of the globe. If your goal is to reach a global audience, you should produce your lectures in English. However, if you’re aiming for local students, you should provide content in the local language. It is necessary to have a comprehensive understanding of the subject matter to attract students. With just a smartphone or computer, you can create your lectures and earn money while working from home.

Teacher On FaceBook

h on FacebookYou, as a content creator and educator, have the opportunity to earn money on Facebook by sharing video content on your personal profile or page. There are various methods by which individuals can compensate you on this social media platform.

FaceBook Star

META has launched a new tool called Facebook Stars that provides assistance to content makers. These stars are a symbol of gratitude for high-quality content. They are accessible for purchase to all Facebook users and can be given to video creators. Content creators can then convert these stars into actual currency and transfer it to their bank accounts. Facebook LIVE video is the only platform where these stars can be earned.

Instream Ads

Earning money through long video content on Facebook can be achieved through Instream Ads, which are paid based on LIVE videos. Typically, videos must be over a minute in length. To utilize Instream Ads, content creators must record a video and upload it to their Facebook Page via Business Manager. Advertisers will then place ads in the middle of the video, enabling the content creator to earn money. However, certain criteria must be met in order to qualify for In-Stream Ads, including having a 

1.Facebook page with at least 10,000 followers.

2. meeting Facebook’s community standards and terms of service. 

3.meeting their video monetization eligibility requirements

. It’s also important to note that In-Stream Ads are only available in eligible countries.


Due to limited employment options in both the Government and Private sectors, the desire for online income streams is increasing in Pakistan. The populace has recognized that acquiring new abilities can enable them to provide their services online and generate income. These seven approaches are genuine and necessitate diligence, integrity, and, above all, perseverance to reach the pinnacle and begin earning in 2023.


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